White label SEO outsourcing is handing SEO tasks to a team outside your agency, with your name still on the work. Hand off first the tasks you can write down and check when they come back. Keep the strategy, the words and the client with you.
What does a white label SEO outsourcing company take off your plate?
With our own team at DeskTeam360, on-page SEO is covered, so light on-page work that you spell out comes off your plate, and so do landing pages, funnels, emails, video cuts and social content. Link building and outreach aren't covered, and we offer no paid ads work. Ask any other company for its own list in writing. Here's ours, task by task.
| Task | Where it goes, and our team's line on it |
|---|---|
| Light on-page SEO work | To the team. You set the SEO plan and spell out the task, and the team carries it out |
| Link building and outreach | With you, or with another helper. On-page SEO is covered. Link building and outreach aren't |
| Emails, funnels and landing pages | To the team, which builds them under your brand |
| Social content and video cuts | To the team, which builds these too |
| White label web design and website care | To the team |
| Paid ads | With you, or with another helper. We offer no paid ads work |
That's one team's list. To get the same picture from any other company, ask:
- Which SEO tasks do you do, and which do you leave out?
- Who sets the plan for each client, you or me?
- Who writes the words that go on the page?
- Do you build links? If so, how?
- What do I get to see before my client does?
A list tells you what a company takes on. It doesn't tell you how a task moves once you've sent it. Who does the work after the sale is the subject of white label SEO fulfillment.
Which SEO projects are worth outsourcing first?
Begin with work that passes three tests: you can write it down, you can check it when it comes back, and it doesn't need a talk with your client. A task that passes all three is a sound one to hand off early.
Here's a way to find those tasks and move them over, one at a time:
- List every SEO task you did for clients last month.
- Mark each task against the three tests.
- Pick one task that passes all three. Write it up once, as a set of steps someone else could follow.
- Hand that task off for one client, and check what comes back against your steps.
- When it comes back right, hand off the same task for your other clients. Then pick the next task.
A task is written down when someone who's never seen the client's site could do it from your notes alone. A written task holds:
- the page or pages it touches
- the change to make
- the reason for the change
- what done looks like
- who to ask when something's unclear
On-page changes fit the three tests well when you write each one as a page, a change and a reason. The on-page work you can hand off is laid out in white label on-page SEO.
A task that fails a test isn't off the table for good. Fix what failed first. If you can't write it down yet, do it once more yourself and take notes as you go. If you can't check it, decide what "done" looks like before you send it.
For writing up that first task, we've got a free template for handing off tasks, and you get it by giving your email.
What stays with you when you outsource SEO work?
With our team, two things stay with you whichever tasks you hand off. You keep the strategy, and the team carries it out. You bring the words.
In practice, you decide which pages matter for each client and what each page says. Those calls are yours to make.
A few more things are worth keeping by choice:
- The client. Take the calls and answer the emails yourself. Yours is the name on the work.
- The last look. Read each piece of work before your client sees it. Send it back if it isn't right.
- The report. Whoever builds the monthly report, read it and add your own notes before it goes out.
If the report is still a job you do by hand, that's a choice to look at too. The four ways to get reports out each month are set out in Why is white label SEO reporting important?.
The same sorting works when a company calls itself a reseller. See what an SEO reseller is for what the word means and who does which part.
Sort your own tasks this way before you hand off the first one. Our free template for handing off tasks is there if you want it, and you give your email to get it.