White label on-page SEO is on-page work that a helper does and your agency sends out under its own name. The tasks to hand off are the ones on your client's own pages, from the title to the alt text. Google's own pages say what each of those is, so you can write a clear task for each one.
What do on-page SEO optimization services cover?
On-page SEO services cover work on the client's own pages: title links, snippets and meta descriptions, how the site is organized, its links and its alt text. Google's own pages describe each part.
| On-page part | How Google describes it |
|---|---|
| Title link | Google says a title link is "the title of a search result" that links to the web page |
| Snippet | A snippet, Google says, is the part of a search result that holds the description or summary |
| Meta description | Google says a meta description tag generally gives users a short, relevant summary of what a page is about |
| How the site is organized | Google's guide says a site set out in a logical way can help both search engines and users see how its pages relate |
| Links | The guide calls links "a great way to connect your users and search engines to other parts of your site" |
| Alt text | It says alt text is a short, descriptive piece of text that explains how an image relates to your content |
Two of these parts come with a catch. Tell your client about both early.
The first is the title link. Google says it makes title links by a fully automated process, which draws on the content of the page and on references to the page from around the web.
The second is the snippet. Google says it mainly uses the content on the page to work out the snippet by itself. It may also draw on the meta description, in its words, "when it describes the page better than other parts of the content".
So the title and the meta description you send are what goes on the page. What shows in the search results is Google's pick. Say that to the client before the work starts, so a changed title in the results doesn't look like a mistake.
Here's where our own team at DeskTeam360 stands on this kind of work. On-page SEO is covered. Link building and outreach aren't.
Local SEO is a different job with its own list of tasks. For local SEO work under your name, see white label local SEO.
What do you put in the brief for an on-page SEO services company?
Put seven lines in it, starting with the page, the part to change and the exact words. A task that fills in all seven leaves the helper nothing to guess.
Write one task for each page, and fill in these lines:
- The page. Give the full address. If the same change goes on a group of pages, list every address.
- The part to change. Name it: the page's title, its meta description, a link or an image's alt text. For a link, give the page it starts on and the page it points to.
- The exact words. Paste the title, the meta description or the alt text as you want it to read. Check the spelling of the client's name and its town.
- The search the page is for. One line is enough. It helps the person doing the work spot words that don't fit the page.
- Where the change is made. Name the site, and say who gives the helper a way in.
- What done looks like. For example: the new title is on the page, and nothing else on the page moved.
- Who signs off. Name one person at your agency, so questions go to one place.
Save your first good task and copy it for the next page, so every task you send has the same lines in the same order.
Here's how that fits with our own team. You keep the strategy. The team carries it out. Our list of tasks names light on-page work that you brief. You bring the words, so you or your copywriter write each title, meta description and line of alt text.
With our team, a task moves in three steps:
- You send the task in, by request form or by email. It can be typed out, filmed as a short video, or sent as a document.
- A North American account manager reads what you sent, picks the specialist for it, and checks the finished work before you see any of it.
- You look the work over and ask for any changes.
That order matters for white label work. You see each change before your client does.
Not every on-page job belongs with a helper on day one. For what to hand off first and what to keep, see white label SEO outsourcing.
If you've got a list of on-page tasks you'd like off your plate, bring it to a short call with our team. You're under no obligation.
What should you check before you trust an expert on-page SEO service?
Weigh the service on five points before it touches a client's pages: skill, reviews, results, service and fees. Then run one small task and check the work yourself. For the short version of how to pick a helper, see How do I create a white label SEO report?.
A question or two for each point:
- Skill. Can you see on-page work they've done on a live page? Who'd do your tasks, and what have they worked on?
- Reviews. What do public reviews say? Can you talk to an agency that uses them now?
- Results. What did they change on a page, and how did they report it afterward?
- Service. Who answers you? How do you send a task, and how do you ask for a change?
- Fees. What's in the price, what isn't, and how do you leave?
Add two asks to that list. Which people will touch your client's data? And will you get the contract in writing? For the law's own words on a helper who handles client data, see Which California rules apply when a helper works under my brand?.
Then test with real work. Send one task for one page, and check what comes back before the client sees it:
- The change is on the right page, and only on that page.
- The words match what you sent, letter for letter.
- Each image you listed has the alt text you wrote.
- Each new link goes to the page you named.
- Nothing else on the page moved or broke.
- A note of what changed is ready for the client's monthly report.
If the first task comes back clean, send a second one that's a little harder. Let checked work, more than a sales call, decide how much you hand over.
On-page SEO is one piece of the work a partner can take on. For who does the work after the sale, see white label SEO fulfillment.
Keep two habits for every on-page task you hand off: a clear task going out, and a check before the client sees the work. If you'd like to walk through your first few tasks with us, it's a short call, and it carries no obligation.
This isn't legal or tax advice.